In order to continue this mission, it is imperative to Life University that it has the strongest, most cohesive brand presence in its marketplace. In order to accomplish this, great care has been dedicated to managing, protecting and influencing how and where this brand is used. In the following pages, an abridged set of rules, instructions and explanations will help dictate and guide you on when and how to best use the Life University brand in ways that will ultimately help increase recognition, prestige and loyalty. It is with great honor and pride that we share the following with you.

As brand ambassadors of Life University, we sincerely request that you do your part when positioning Life University in any visual or written communications. We expect the current look and feel to be upheld throughout all channels and media so that the integrity of the brand is realized both on campus, in the community and throughout the nation. What we have here at Life University is special; so let us all maximize that potential by working together to stay on brand and unified in our verbal and non-verbal communications.